Real fur is increasingly a divisive topic in fashion. My vegan friends find real fur attires disgusting to say the least while my non-vegan friends do not really care as much. Animal lovers or not, we can all agree the revolution of faux fur has started regardless of where we stand on the spectrum.  

Animal rights activists are boosting the vogue for veganism with anti-fur demonstrations. These protests are increasingly popular. Their voices are being heard. Gucci was first to announce it will go fur-free in attempt to adapt to modern times. Tom Ford followed suit few months late. Over 90% of designers taking part in London Fashion Week stated they will no longer be using fur. The British Fashion Council chief executive, Caroline Rush said the agency will not intervene in the creative process however they believe in the rights of humans and animals and would encourage any designer to make ethical choices.

Our very own Canada Goose is the target of PETA “ Canada Douche” Campaign. Oh yes, PETA is coming for Canada Goose. Playing the devil’s advocate, Canada Goose has reviewed their fur policy to be more transparent about the source of down from farm to factory. But the company does not share the view that animal products should never be used in any consumer products. 

Let’s get real for a moment, I have always wanted to own a real fur coat. Whenever I walk into a fur store, I run to feel the softness of the fur. I appreciate the warmth on my skin. On the other hand, I emphatic to the feelings of animal rights activists. Now back to the topic, millennials are turning to faux fur. Faux fur is soft and luxurious are real fur and it can also be more versatile when it comes to designs. Some fur makers are displeased in the faux fur trends and contend fake fur is the lease ecological product because it is done with plastics and non-renewable materials. Urrgggh there is a plausible argument on every side. All these arguments are driven by our personal feelings when it comes to animals. I would like to think wearing fur is a personal choice and we are to respect individual choices. As long as there is a demand for fur attires, they will continue to be made and the protests will continue to stay prevalent.