Chanel N°5 has earned its recognition as a classic perfume that has stood the test of time. The story began in 1921 when Gabrielle “Coco” Chanel trusted her perfumer, Earnest Baux to launch her first fragrance. Ernest believes the scent was born out of Gabrielle's reminiscence of her late lover Arthur Capel. Her requirements were simple, “Create a women’s perfume with a woman’s scent."  Ernest took on the challenge and added an abstract ingredient never used before in the world of perfumery- Aldehyde, a synthetic component that would amplify the notes while adding a subtle complexity. Up to now, perfumes were dominated by a single flower scent. Ernest blended 80 ingredients as such there were no dominant notes. The aldehydes allowed the fragrance to linger on the skin for an extended period of time. Ernest presented a portfolio of five samples to Coco. She loved the fifth sample and it became the first fragrance of the French House. Chanel N°5 was launched in Paris on the fifth day of May 1921. Chanel N°5 has since used the most celebrated people from Marilyn Monroe to Giselle Bündchen to maintain the image of glamour in all the advertisement campaigns.

Coco believed in the great luck of the number 5 and today, Chanel  N°5 remains the world's bestselling scent and a symbol of luxurious simplicity.